My informal surveys indicate that many IT folk are not using social networks. However, I have found it to be a great tool for keeping up on all things Novell. A side benefit is that it helps me stay in touch with areas I am interested in outside of work. Read on to find out how to set up Twitter to keep abreast of technical (and other fun) topics.
If you think something could be misconstrued or if you wouldnt want a prospective client to read it dont post it! Theyll surely find it, which may be the reason they hire your competitor rather than you.
Once you’ve been accepted to the group that your prospect belongs to, let them know you’ve joined. This needs to be a passive announcement though. I like to use Twitter to do this and extend the relationship further. Most folks these days will list a twitter handle in their LinkedIn profile. If they have one, start following them and send them a note letting them know you’ve joined the group on LinkedIn. Then ask them what they think about it and if it’s been useful. This will open up a dialog. If they don’t have a how to change your twitter handle look for a blog and go comment on a post. Just try to get noticed so they become more familiar with your name and recognize it when they see it next.
Everything you do and say reflects on you and your brand. Be sure that your posts, comments and interactions are of a professional manner and that you arent creating digital dirt that could cause a prospect to not hire you.
Mix Business With Pleasure: Simply marketing your products and services is not enough. You need to market yourself. In other words, people want to know you-your personal side. So, go ahead and have fun. Tell people about your likes and dislikes, your passions, among other things. It will surely bring your customers closer to you; you’ll gain their respect and confidence, which is good for your business.
And one more important thing. I’ve respected your privacy. I’ve not shared your personal data or where you buy your underwear. I trust you will do change twitter handle the same.
3) Guest blogs and blog tours. Book bloggers are quite important in marketing titles. Not only do bloggers review books and preview coming releases, but many are willing to host authors who volunteer to blog about their work or related topics. Look for bloggers with impressive followings who have the space to offer, and work out a strategy for a blog tour. Write an engaging piece and even offer a giveaway to a random reader who comments on the blog.
Add your online world information on the back, for example, “Follow Me on Twitter” and add your Twitter handle, do the same with Facebook, LinkedIn and others.