In the world of organisation development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our services?
Digital Marketing Defined
Digital marketing is the advertising and promo of businesses and their brand names through digital media channels. Digital media, at the moment, consists of sites, social networks, radio, television, mobile and even forms of generally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is thought about digital marketing.
This leaves only numerous kinds of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print advertisements, direct-mail advertising, print directory sites, signboards and posters are all starting to link to their digital equivalents. With products like URL landing pages, QR codes, web banner marketing, online directory sites and text codes, conventional advertising and marketing usually has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, entrepreneur and consumers alike. The ever-increasing demand to reveal measurable outcomes makes going digital a dream for the digital marketing agency. The majority of digital media, including sites, social media and mobile advertising is a lot easier to track than standard marketing media such as print marketing.
For entrepreneur, many kinds of digital marketing are very low cost. Having a web existence, engaging clients in discussions through social media and e-mail marketing are low cost alternatives to print advertising and direct-mail advertising. These digital channels are readily available to businesses of any size, and help to even the playing field for start-ups, small companies and independent specialists looking for brand-new business.
For consumers, the fast pace of life makes digital advertising a must. When customers require items and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile phones or head to our computers for answers – and we find them quick.
Using Digital Media to Develop Your Service and Brand
No matter what size your service is – large or small to medium sized organisation/ business (SMB or SME) – you can successfully market your service through inexpensive digital channels. The structure of your marketing efforts will be your site. Invest sensibly in your website, and make sure that it does the following:
Adequately represents your service and brand name (look, messaging).
Sufficiently talks to your target audience.
Can be discovered by searchers on the top online search engine.
Is up-to-date and quickly accessible.
Supplies numerous channels for client interaction.
Connects to other marketing efforts.
It is recommended that you work with an expert web design firm that is skilled in web development and search engine optimization. Due to the fact that your website is the structure to and from which all other digital channels will lead, it must be considered one of your top business investments.
When you have your site total, the next actions would be to launch routine month-to-month or bi-monthly email projects, and get in touch with customers via social networks. If you are genuinely on a shoestring budget plan, these are efforts that can be done internal (by somebody with the proper understanding) or for a low cost by an outside digital marketing company. Be sure that all of your efforts lead consumers back to your site where they can completely engage with your business, products and services, and choose the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for seo and pay-per-click marketing. Lots of services today rely greatly on being found online to gain new clients. A typical mistaken belief amongst business owners is that merely having a site means that consumers will find it. Not so. Your site needs to be constructed with specific key words and phrases, meta information, page material and connecting techniques that will help it reach leading search rankings.
Due to the fact that lots of key words and phrases have stiff competition for top search rankings, you will need to supplement your natural search engine optimization efforts with pay-per-click advertising. Getting developed with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and direction, that too can be accomplished internal, or for a sensible cost through an outside digital marketing agency.
Beyond email, social networks marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic signboards and much more are offered as marketing outlets. Whatever digital efforts you select, they ought to all link and connect into your foundation – your company site. Learn more about integrated marketing service here.