A good friend of mine called some time ago to pick my brain about starting a video production business. He and I graduated from the same college with the same degree but his life and career took him down a much different path than mine. He has done well for his wife and 3 kids but has always had the itch for getting back into video production.
YouTube has its own statistics monitoring area. It will show you a map of the world and you will see the regions which are giving you traffic. It will also show you which keywords people are using to find your videos.
First, let’s suppose that you are a small firm that wants to go after high profile, large companies as clients. The video will be important to getting new business as it will introduce and overview your firm. All of the factors seem to require a high quality production. This will tend to push you to the premium level. However, because of your limited resources (you are a small firm after all) you may prefer to budget at the lower end of the Premium range. Budget $6,000.
The second thing you ought to do is determine what you will need for the web Producción de video. Video camera, tripod, microphone, lights, and the likes should all be prepared ahead of time. As much as possible, they should also be of high quality. While camera phones and other portable cameras can shoot videos, they also have many limitations that hinder generating of quality videos. The rule of thumb is this: The lesser limitations the gadgets have, the better their outputs can be.
So make sure you type in a solid description of your video, don’t leave it blank and be sure to use your target keywords in the description section so that search engines can match your keywords to their searches.
Once you’ve completed this initial research it is time to get dirty and start making amateur projects. Get some friends together to help you. Work on lighting and camera angles and focus on how you are producing the video and not the end product. If possible, obtain some nice equipment to give you an accurate feel for the experience.
You need to ask yourself just who your target audience is. Understand their demographics and any other details you deem necessary. YouTube has the power to increase your traffic, but you need to understand how to use it.
Finally, you want to add your keywords to the tag or category section of your online video production. This section is used for internal searches that users perform within the video website. If your video is related to a popular category you want to make sure you list it in your tag section otherwise your video will be isolated and alone.